Nadya Dzyak Metaverse Showcase
2024-2025
During the second wartime season of Ukrainian Fashion Week in Kyiv, limited press and guest attendance due to ongoing attacks made traditional runway exposure impossible. In response, Nadya Dzyak partnered with French metaverse startup VLGE to launch an immersive online showcase. The virtual space featured digital storytelling and curated materials from the brand’s latest collections — created entirely by a Ukrainian team during the war.
Our role focused on project management and experience quality control, ensuring the metaverse activation delivered a seamless, expressive, and resilient reflection of the brand’s vision.
